La Sombra

Brand Identity System / Brand Templates
A small modern house with a slanted roof, surrounded by tall trees and greenery in a forested area, with a pathway and stairs leading down to the house entrance.

La Sombra is a lifestyle brand that believes that the most extraordinary experiences in life are discovered when you intentionally slow down.

  • SITUATION

    La Sombra, is a lifestyle brand that initially started as an Airbnb in Oklahoma and is now expanding its offerings to include the beautiful country of Costa Rica. The expansion posed a unique challenge - how to successfully reposition the brand in a manner that not only harmonizes with the new destinations but also cultivates a distinct brand identity.

    PROBLEM

    The primary obstacle was navigating the transition from being a local Airbnb to becoming an international lifestyle brand offering unique vacation experiences. This required a thoughtful re-examination of La Sombra's brand identity and messaging. The challenge was to preserve the essence of the original brand while adapting and evolving to align with the new destinations and expanded audience.

    SOLUTION

    Odd Notion embarked on a comprehensive rebranding journey with La Sombra. We decided to elevate the brand beyond the conventional concept of a vacation rental. Instead, we positioned La Sombra as an influential lifestyle brand that actively promotes the significance of self-care, fosters meaningful connections, and embraces the joy of play.

Black and white silhouette of a volcano erupting with smoke and ash, with triangular mountain base and stylized eruption.
Laptop displaying a website with the text 'LA SOMBRA' and an image of a modern house, resting on a brown leather couch.
A person sitting on a brown and green chair, holding a smartphone with a website showing an outdoor scene with trees and a small structure. The website header reads 'LA SOMBRA' and buttons at the bottom say 'LIVE' and 'SLOW'.
  • Tall palm trees against a partly cloudy sky with birds flying overhead.
  • An aerial view of a park area with dense green trees surrounding a large open dirt field, a small blue-roofed building on the left, and any pathways or structures obscured by foliage.
  • Silhouettes of trees in a forest with a distant view of a body of water and a hill through the branches, under a bright sky.
  • Night view of a modern multi-level house with large glass windows, illuminated interiors, surrounded by trees.
  • Dense cluster of green palm leaves overlapping each other.
  • A cozy bedroom with wood-paneled sloped ceiling and walls, featuring a bed with tan and white bedding, and decorative pillows. There is a small window on the wall, a floor lamp next to the bed, and a plant in a pot. The room has a minimalist, warm aesthetic with natural wood tones.
A white table lamp with a wide lampshade on a wooden surface next to two black business cards with white and red text.
Graphic of an orange door hanger with the word "OFFLINE" written vertically, decorated with a small tree and snowflake icons, set against a dark background.
A person holding a white shopping bag with black text that reads "LIVE SLOW LA SOMBRA" and a tree logo on a wooden floor.
Two framed art posters with a tree illustration and the words "Live a Low Samba" on a brown leather tufted sofa. One poster is upright and the other is laying flat with a wooden frame.
  • A smiling man with glasses and a beard, wearing a black shirt, standing outdoors near rocks with a blurred background of sky and distant landscape.

    If you are looking for a design firm that will work with and for you as a strategic partner with professionalism, insight, and creativity then Odd Notion is for you. I have worked with them (and continue to) on several projects and have found the ON team and processes to be invaluable to the development of my brand, vision, strategy, execution, and ultimately success. One of the most valuable things I walk away with every time is a more clear vision for my business, clarity around who my audience is, and how to best reach them. What I get from them on the visual design side is always excellent and better than what I envisioned.

    – Ryan Gikas, Co-Founder of La Sombra

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