Our Ambition
We exist to make purpose popular.
We believe in the notion that businesses have both the opportunity and responsibility to drive change. That’s why we act as a trusted partner and advisor for rapidly emerging, purpose-led brands.
We work at the intersection of beauty and consciousness.
Why Us
01
Cultural Capital
We believe diversity lies at the center of innovation. As a minority-led group, you’ll have fresh perspectives from our various backgrounds and experiences. This helps us infuse unique solutions, values, awareness, and empathy into your brand, so your customers can turn into real fans.
02
Purpose-Bred
We were created with a purpose, for a purpose. As a B Corp, we’re serious about fostering growth in our communities. Embodying this helps inform our brand-building approach, considering both the brand itself and the value it brings to people, the planet, and all without sacrificing profit.
03
The Odd Notion Method™️
Our approach blends values-based marketing strategy with our cultural capital. This way, we incorporate elements from culture, brand values, and customer values to make your brand both a memorable and meaningful experience.
04
Sauce
We believe that purpose doesn't have to be modest. We are renowned for creating award-winning work that is culturally aware and offers solutions, inspiring brand loyalty. After all, purpose-driven brands can be saucy too.
Recognized by the world’s leading awards.
A foreign perspective from a team of misfits.
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Eleazar Ruiz
CEO / Creative Director
🇧🇷 🇺🇸
Antonia Fortes
Studio Manager
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Sam Stember
Senior Designer
🇲🇽 🇺🇸
Diana Taggart
Copywriter / Strategist
EMBRACE YOUR DIFFERENCE
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EMBRACE YOUR DIFFERENCE →
We work with brands committed to the well-being of others and the planet.
If you aim to make a positive impact on society one way or another, we want to work with you. Whether you’re launching a new brand, running an awareness campaign, or working for a good cause, we’ll help you find out what makes you different so you can take your opportunity and responsibility to make change happen.