Reality Church

Brand Identity System / Brand styleguide / Web Design
A group of three people celebrating outdoors, with two women and one man. They are smiling and raising their arms in joy, with water droplets visible as they celebrate. The background shows a tent and bright sky.

A church in Los Angeles seeking the renewal of their city.

Visit Website →

  • SITUATION

    Reality Church of Los Angeles, over the years, has seen its vision expand, leadership change, and approach mature. The church found itself serving a growing and evolving demographic, managing a new building, and running operations with a small staff. This rapid evolution and expansion led to a fragmented brand and outdated messaging.

    PROBLEM

    With increasing demands and changes, the church lacked the adequate tools and framework to effectively communicate its refreshed vision. The existing communication strategies did not reflect the church’s current state and its matured approach towards its demographic. Moreover, Reality LA had a unique stance on branding. As an “anti-brand” organization, they wanted their branding to focus on their tagline “Jesus Changes Everything”, rather than on Reality LA itself.

    SOLUTION

    Our team provided a series of brand workshops to identify areas of brand fragmentation and outdated messaging. These sessions paved the way for a new, comprehensive brand identity system, brand architecture, and website that could effectively communicate Reality’s new vision and approach. We ensured the brand played in the background, letting their tagline shine.

    We also focused on translating this new visual language into Reality LA’s online experience, and creating design templates for physical elements like signage, stationery, and screen presentations. Furthermore, we built a unique identity for the Reality LA Kids program, inviting children to explore faith, play games, and support their local community.

    COLLABORATORS

    Web Design & Development by Fishermen Labs

    Illustrations by Pip Craighead

Mobile app interface for Reality Church of Los Angeles announcing an online Sunday service at 10:30 AM, with a live countdown timer showing 3 days, 1 hour, 0 minutes, and 30 seconds remaining. Background displays a city skyline with clouds. There are two buttons labeled 'Get Involved' and 'Kids', and icons for menu and search at the top.
  • Webpage with a yellow background, showing an image of a man walking on a crosswalk in an urban area, with the word 'Missions' overlayed in large black text.
  • Screenshot of the Reality Church of Los Angeles homepage with a blue background, large white text reading 'Who We Are', and a photo of two women conversing, one with curly hair and the other with straight hair, with a smaller text saying 'Jesus changes everything' in cursive.
  • A digital interface showing categories: Acting, Creativity, Food. Each category has an associated image and the number of resources available.
  • A presentation slide with the title 'Reality Churches' in large white text on a black background. Two photographs are on the slide: one showing a large crowd of people and another showing a cityscape near water. A caption reads 'Est 2003.' A paragraph at the bottom describes Reality LA as part of a church movement serving the broader body of Christ.
  • Webpage for Reality Church of Los Angeles advertising a virtual Sunday service at 10:30 AM every Sunday with a countdown timer showing 3 days, 1 hour, 0 minutes, and 30 seconds remaining. The page has a blue background with black text and buttons, including options to search, give, and view more details.
  • Comparison of airports in California, Hawaii, Massachusetts, and the United Kingdom, with airport codes and destination cities.
  • A blue website landing page encouraging viewers to join a community, featuring photos of people socializing and playing guitar, with a black button labeled 'Get Involved' and a Bible verse from 1 Peter 2:10.
  • A webpage layout with images and text about community service and church activities, including a photo of people playing guitar, a cityscape of Los Angeles, and a large group of people in a church setting. Text mentions serving Los Angeles, community engagement, and a date of August 3, 2019.
A collection of promotional materials for a church baptism event, including flyers and a business card, with text announcing Jesus changes everything and inviting to be baptized.
A yellow sidewalk sign indicating guest parking to the left, with the text 'Reality Church of Los Angeles' at the bottom, placed on a sidewalk with metal railing and bench nearby.
A blue badge with white text reads, 'Hello! My name is Heather. I Can Help.' It is attached to a black lanyard with a metal clip.
  • Poster advertising services at the Reality Church of Los Angeles, showing a crowd of diverse people at an outdoor event with balloons and tables. Text reads: 'Join us every Sunday at: Service times 10am, 12pm & 5pm'.
  • Flyer with blue background showcasing a city skyline of Los Angeles with text about the church's good news, featuring a smaller image of a person sitting in front of a milkshake shop. The flyer is from the Reality Church of Los Angeles.
  • Flyer inviting new members to meet after a church service, featuring a photo of smiling people talking outdoors and text about lunch at Reality Church of Los Angeles.
  • A man praying with eyes closed and hands clasped, in a church setting, with text inviting to join weekly prayer before Sunday service, from Reality Church of Los Angeles.
  • Flyer inviting to join a community group near you, featuring a photo of diverse people in a meditation or prayer session with a Christmas decoration in the background, and providing a website link to realityla.com/community.
Orange background with white text that reads 'Reality LA Kids' in a playful font.
Signboard with illustrated faces and text at REACH LA Kids, indicating directions for Kids Check-In with an arrow pointing left.
Two colorful banners on a brick wall. One green banner reads 'Activities & Music' with illustrations of children playing and music notes. The other purple banner reads 'Nursery + Toddler' with illustrations of children playing and various playful activities.
Three social media posts with illustrations and text promoting Sunday church events. The first post has a green background with two illustrated women wearing name tags that say "RLA Serve" and a message to serve on Sundays. The second post has a purple background showing a line of three women singing with musical notes and the text inviting to join a Sunday service at 10am. The third post has an orange background featuring a crown, a book, and clouds with the message that Sunday lessons are now available.
  • Illustration of Jesus carrying a child on his shoulders, walking on a hill with a sun and clouds in the sky, on a red background for a church children's ministry webpage.
  • Screenshot of a church website page titled 'Family Resources for Current Events,' with an illustration of a family of three (a woman, a man, and a young girl) on a purple background.
  • Screenshot of the 'Family Resources' page from the Reality Church of Los Angeles website, featuring cartoon illustrations of baby toys, books, and other children's items, with a yellow background and navigation menu at the top.
  • The webpage of Reality Church of Los Angeles with an illustration of two people wearing name tags that say "RLA Serve". The headline reads "Serve on Sundays" with a call to action to sign up for serving.
  • Invitation to join a Sunday event at 10:30 AM held everywhere. The event is 3 days, 1 hour, 0 minutes, and 30 seconds away, featuring a drawing of three people singing with musical notes.
  • Smiling woman with shoulder-length brown hair, wearing a black top, against a light background.

    Odd Notion immediately impressed us with their expertise. They made the process easy and enjoyable—explaining their approach and providing guidance through every step of the process. As an organization that has a lot of stakeholders, they were able to navigate our various values and unify them into a cohesive direction and purpose, providing an end product we were proud to have represent us and clearly communicate our identity. Their abilities to foresee real-life usage of the brand, develop creative approaches, and push artistic boundaries are invaluable!

    – Heather Fischer, Communications Director at Reality Church of Los Angeles

Similar Projects

Work
Better Portland
Better Portland

In the business of making Portland Better

Serve LA
Serve LA

Seeing the unseen.

Verses
Verses

A meditation tool for church-goers